Welcome to iTRY, a virtual clothes and accessories try-on application and various other related services including recommendation services (together, the “Services”), provided by AYNE PTE LTD and its affiliates (together, “Ayne”).

This iTRY Privacy Policy explains how we and some of the companies we work with collect, use, share and protect information in relation to the Services.

This iTRY Privacy Policy applies to all visitors, users and others who access the Services.

Types of Information We Collect

We collect the following types of information

  1. Information that you provide to us directly, i.e.:
    1. your username, password and email address when you register for an iTRY account.
    2. front and rear full body photographs of yourself (including your face).
    3. your height in centimetres.
    4. user contents (e.g. photos, comments and other materials) that you post or share on the Services.
  2. Information we collect when you use the Services, i.e.:
    1. how you interact with the Services (e.g. the type of clothing or accessories that you try on, the frequency and duration of the use of the Services, etc).
    2. device-specific information (e.g. your hand phone sensor data such as the accelerator to extract the tilt angle of the hand phone when taking the full body photographs of yourself).
    3. user information when you visit or use third party websites and apps that are linked to the Services.
    4. user information collected from cookies and other like technology that we use to enhance your experience of the Services.

Use Made of Information Collected

We use the information we collect in the following manner:

  1. to send you communications, including by email.
  2. to recommend clothes and accessories to you.
  3. to evaluate and improve the products and services that we offer to you.
  4. to monitor and analyse trends and preferences.
  5. to verify your identity and prevent fraud.

How We Share Information

We share the information we collect with our business partners in order to provide recommendations for clothes and accessories and other related advertisements and marketing and promotional materials to you. These companies help us provide and improve on the Services.

Ayne reserves the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the Services or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.

Links to Other Sites

We may offer links to sites that are not operated by us. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies and/or sites, and any information you submit to those companies and/or sites is subject to their privacy policies.

Access and Control of Information

You are in control of any personal information you provide to us. If at any time, you would like to correct the personal information we have about you or if you would like to change your preferences for contacts from us or on behalf of our business partners, you can let us know by contacting us at the email or postal address listed below. If you change your mind about any aspect of your consent for us to collect, use and/or share the personal information you provide to us, or you wish to delete your account with us, you can let us know by contacting us at the email or postal address listed below. We will respond to your request within a reasonable time. However, do note that depending on your request, our ability to provide the Services to you may be affected.

Changes to this iTRY Privacy Policy

This ITRY Privacy Policy is effective as of 15 June 2017. From time to time, it may be necessary for Ayne to change this iTRY Privacy Policy. If we change this iTRY Privacy Policy, we will notify you and get your consent. Rest assured, however, that any changes will not be retroactively applied and will not alter how we handle previously collected information.

How to Contact Us

If you have any questions about this iTRY Privacy Policy, please contact us at:


Address: AYNE PTE LTD, 31 Science Park Road, The Crimson, #01-01 Singapore 117611